At the end of the year or at tax time we take a look back at our business and what we have accomplished over the years and take a look into the future and see what where we want to go next year. Did you accomplish everything you wanted? If it didn’t go as planned what are you going to fix? How will you go forward from there, you need to clearly outline your marketing goals if you want to achieve them.
Now that you have your goals in place you need a plan to make them happen. Let’s get started on just how you can make that happen.
Meet With Your Sales Team
Make them a part of your goals, let them know the direction you want to take and ask for their input on how they can make that happen with you. These are the people you rely on to close deals and they deal with customers on a day to day basis. They are an integral part of making sure that you meet your goals happen so include them in the process.
Market Online Aggressively
Online marketing has the best return on investment of any marketing campaign. Make sure that your website is up to date and your social media sales channels are all up to date and content is added regularly. Work with a digital marketing agency, they can make sure that your website is ranking high on the search results page. They can also take over your social media marketing and make sure that your content is engaging and educates your audience about your business. They can also make sure that your optimized for conversions to make the most of the traffic you get online.
Outline What Sets You Apart
Sit down with your team and determine what makes your company better than your competitors. Do some market research among your existing customers to find out why they chose you and not the guy down the street. Take this information and use it to improve your current products and services. It also gives you the chance to find out what your customers want that you’re not currently offering. You want to make sure they never have a reason to choose a competitor over you again. Here is how you can figure that out.
Retaining your customers and having them refer you is the easiest way to increase your bottom line. Your existing client base already trusts you and that step in the sales process is taken care of for you. Contact them to offer new products and services, let them know about specials and sales your offering. Build and maintain a mailing list it’s worth its weight in gold to any future marketing campaigns.