Finding Your SweetSpot

By Jay Ehret – The Marketing Guy

You’re stuck. You’re a businessperson (insert your specialty here) trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing.

To all your admiring friends around you, you are the expert plumber/accountant/locksmith (again, insert your specialty here). But your dream of the ultimately successful business has not materialized the way you thought it would or should. You haven’t found your Sweet Spot.
 

Four Easy Steps

“Oh sure,” you say. It’s easy for you to say it’s easy. But I’m running my business everyday. Yes, your are, but our business is helping you find your Sweet Spot through effective small business marketing. And we have found that there are four easy steps. Read on.
 

BrandingSpot

“Oh, brilliant,” you are now saying. “That’s telling me something I needed to know.” Well, just hold on there. Believe it or not, you can brand your business very simply and not like the big national conglomerates do.

Here’s what you need: A brand promise, and a signature.

A brand promise is what you promise to deliver to your customers beyond the product or service you happen to sell. A signature is what
the big corporate types call your slogan or your tagline.

At The Marketing Spot we have simple process to help you develop your brand promise and your signature.
 

ExperienceSpot

“Build a better mousetrap and the world will beat a path to your door.”
If mousetraps aren’t your thing, then build a better customer experience and your customers will remain loyal to you…and they’ll tell their friends. A great customer experience is also the first step to word-of-mouth marketing, but more on that a little further down the page.

We help our clients build an experience that customers have to talk about…positively. To accomplish that, we draw a customer experience map and then go about designing magic moments on that map. We call them customer rest spots.

 

WOMSpot

WOM means word-of-mouth, but I didn’t want to have to spell it out.
It’s really a shame. Most businesses will tell you that WOM is their most effective form of marketing, yet they have absolutely no plan to encourage this incredible weapon. Did you know WOM can be enhanced and accelerated?

As mentioned earlier the customer experience is the start of good WOM, but it’s not the end. What you want is to get customers involved with your brand so that they will be more likely to recommend it. Even if you’re an electrician or roofer? Most definitely!

We take our clients through the WOM playbook to accelerate the process and develop a WOM action plan. The goal is shorten the amount of time it takes new customers to make a decision to do business with you.

 

AdvertisingSpot

Have you asked your potential customers to go out on a date with you yet? Then why would you ask them to go all the way with you? Your pick up lines need some serious work.

Advertising is courtship. Think of your advertising as a series of dates where you let the customer get to know you. Why should they kiss you? (That’s spending money with you.)

Use your advertising where you and the become increasingly acquainted. Don’t use advertising like it’s cocaine, sniffing some and then getting an immediate high.

 

Now, tie all these spots together with consistency and congruency,
and you have found the SweetSpot.

How do you do this yourself? Hire us or learn more. To learn more,
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