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Outline Your Marketing Goals
July 3, 2017|Marketing

Outline Your Marketing Goals

Outline Your Marketing Goals

At the end of the year or at tax time we take a look back at our business and what we have accomplished over the years and take a look into the future and see what where we want to go next year.  Did you accomplish everything you wanted?  If it didn’t go as planned what are you going to fix?  How will you go forward from there, you need to clearly outline your marketing goals if you want to achieve them.


Now that you have your goals in place you need a plan to make them happen.  Let’s get started on just how you can make that happen.

Meet With Your Sales Team

Make them a part of your goals, let them know the direction you want to take and ask for their input on how they can make that happen with you.  These are the people you rely on to close deals and they deal with customers on a day to day basis.  They are an integral part of making sure that you meet your goals happen so include them in the process.

Market Online Aggressively

Online marketing has the best return on investment of any marketing campaign.  Make sure that your website is up to date and your social media sales channels are all up to date and content is added regularly.  Work with a digital marketing agency, they can make sure that your website is ranking high on the search results page using SEO .  They can also take over your social media marketing and make sure that your content is engaging and educates your audience about your business.  They can also make sure that your optimized for conversions to make the most of the traffic you get online. Take for example a review site that earns income from affiliate marketing like reviewimo.com  which makes money only when specfic traffic click or converts on things like  Linksys E1200 N300 Wireless Router Reviewed 

 

Outline What Sets You Apart

Sit down with your team and determine what makes your company better than your competitors.  Do some market research among your existing customers to find out why they chose you and not the guy down the street.  Take this information and use it to improve your current products and services.  It also gives you the chance to find out what your customers want that you’re not currently offering.  You want to make sure they never have a reason to choose a competitor over you again.  Here is how you can figure that out.

Think Longterm

Retaining your customers and having them refer you is the easiest way to increase your bottom line.  Your existing client base already trusts you and that step in the sales process is taken care of for you.  Contact them to offer new products and services, let them know about specials and sales your offering.  Build and maintain a mailing list it’s worth its weight in gold to any future marketing campaigns.

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How to Market Your Law Practice
June 30, 2017|Marketing

How to Market Your Law Practice

How to Market Your Law Practice

You made it all the way through law school, passed the bar and finally managed to get your own practice set up.  Now in addition to the title of lawyer you also have to become a marketer too. When you’re practice is on the line you will do what you need to to keep the phones ringing, but knowing how to market your law practice would make your life that much easier.

Large law firms have huge marketing departments with directors, event planners and business development specialists.  Midsized firms will have a couple of people that take care of the marketing for the entire firm.  So what do smaller law firms or solo practitioners do?  Many will work with a digital marketing firm that will help them with the following.

Get Online

It’s 2017 and you need an online presence to bring in new clients.  A good digital marketing firm will look at many different online platforms to promote your business.  They will start with your website and make sure that it is built to convert your visitors to potential clients.  They will start an SEO campaign specific to a legal practice that will bring your website to the top of the search results page.  You also should begin an PPC campaign on both social media platforms and on Google, this may depend on the budget you have to spend.

Brand Your Firm

There are literally hundreds of attorney’s doing exactly the same thing that you are doing and you need to stand out from the crowd.  Why did you get into law?  What are you passionate about?  Which area of law are you specializing in?  You need to take that specialty and narrow it down even further, for example there are some divorce attorneys that only work within the military or specialize in high ticket divorces.  Pick your specialty and become the leading expert.

Close the Deal

A marketing firm can bring you in potential clients all day long but you’re the one that has to make them sign on the dotted line.  You need to convince your clients that you are the right person to handle their case.  There will also be marketing events that a digital marketing firm can’t handle for you.  Networking events and the like, you will have to put in the effort to market your practice on your own.  Working with a digital marketing firm is a team effort and they are just as invested in your success as you are.

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