You made it all the way through law school, passed the bar and finally managed to get your own practice set up. Now in addition to the title of lawyer you also have to become a marketer too. When you’re practice is on the line you will do what you need to to keep the phones ringing, but knowing how to market your law practice would make your life that much easier.
Large law firms have huge marketing departments with directors, event planners and business development specialists. Midsized firms will have a couple of people that take care of the marketing for the entire firm. So what do smaller law firms or solo practitioners do? Many will work with a digital marketing firm that will help them with the following.
It’s 2017 and you need an online presence to bring in new clients. A good digital marketing firm will look at many different online platforms to promote your business. They will start with your website and make sure that it is built to convert your visitors to potential clients. They will start an SEO campaign specific to a legal practice that will bring your website to the top of the search results page. You also should begin an PPC campaign on both social media platforms and on Google, this may depend on the budget you have to spend.
Brand Your Firm
There are literally hundreds of attorney’s doing exactly the same thing that you are doing and you need to stand out from the crowd. Why did you get into law? What are you passionate about? Which area of law are you specializing in? You need to take that specialty and narrow it down even further, for example there are some divorce attorneys that only work within the military or specialize in high ticket divorces. Pick your specialty and become the leading expert.
Close the Deal
A marketing firm can bring you in potential clients all day long but you’re the one that has to make them sign on the dotted line. You need to convince your clients that you are the right person to handle their case. There will also be marketing events that a digital marketing firm can’t handle for you. Networking events and the like, you will have to put in the effort to market your practice on your own. Working with a digital marketing firm is a team effort and they are just as invested in your success as you are.