Webinar: How to Influence Your Customers to Buy

Webinar 3 of the Marketing Edge Webinar Series

Enroll here: Customer Influence Webinar

SYLLABUS

III.  How to Influence Your Customers to Buy

Senior Level Webinar – Requires Knowledge of the role of the customer experience in marketing. Webinar attendee should have a well-defined brand experience frame, and should also have done some customer experience mapping for their business.

Prep materials: Customer Experience Manifesto, Brand Experience Frame, Customer Experience Map,

I. How Customers Make Purchase Decisions

• The psychology of Buying
• The Unconscious Purchase Factors That Drive Sales

II. How to Influence Customers Purchase Decisions

• Tapping the Unconscious to create sales
• Guiding the customer purchase decisions
• When and how to use the “Test Drive”

III. Designing Products and the Buying Environment

• Predicting Customer Preferences
• Setting the purchase stage
• Influencing Customer moods

IV. Pricing

• The role of pricing in the purchase decision
• Pricing strategies that get the sale
• Enhancing your price without lowering it

V. Creating Your Influence Strategy

• Mapping out your plan
• Making Changes