Webinar 3 of the Marketing Edge Webinar Series
Enroll here: The Complete Guide To Advertising Webinar
Sophomore Level Webinar – Requires basic understanding of Advertising. You should also understand your brand’s promise and personality.
Prep materials: Brand Promise, Brand Personality, Creating Your Marketing Message, Courtship Message
SYLLABUS:
I. Introduction: THE CASE FOR ADVERTISING
- Interruption vs. Engagement
- Brand Building
- Advertising’s Role in Word of Mouth
II. ADVERTISING SUCCESS FORMULA
- Three Ingredients of Successful Advertising
- Creating Campaigns
III. CREATING YOUR ADVERTISING MESSAGE
- The Brand-Advertising Connection
- Courting Customers
- Getting Creative
IV. TRADITIONAL MEDIA
- Choosing Traditional Media
- Survey of Traditional Media
- Strengths, Purpose, Best Use Tactics
- Purchasing Traditional Media
V. ONLINE ADVERTISING
- Choosing Online Advertising
- Survey of Online Advertising Options
VI. CREATING YOUR ADVERTISING PLAN
- Choosing your media mix
- Budgeting
- Launch, Measure, Adjust
Includes Free Tool: Advertising Spotter Matrix
Enroll here: The Complete Guide to Advertising Webinar
OR….
Register for all four Marketing Edge Premium Webinars for just $139: Register Here