We’re all marketers in training. Our marketing acumen is the product of the knowledge we pour into our brain + the practical application of that knowledge. I think the best marketers always have a book their hand, a blog post on their monitor, and a magazine in their throne room. To help you pour some…
How to Create Value
We know that most people are NOT price only shoppers. What customers really want is a good value. Real value is when the customer believes they are getting something greater than the price they are paying. There are two sides to this equation, the price side and the value side, as I demonstrated here: The Price…
Moving Beyond The How-To In Social Media
Guest Post by Jason Falls We’ve reached a maturity level in social media marketing that has been a long time coming. Companies and brands are no longer approaching the web and all of its social connections and technologies with the sandbox approach. The tide began turning about nine months ago. CEOs, marketing directors and more…
Brands Gone Wrong
Unfortunately, it’s much easier to do the wrong thing than it is to do the right thing when it comes to your brand. Fortunately, we can always learn from the mistakes of others, and we will do so here with these brands gone wrong. Photo Courtesy of aussiegall The Geek Squad The Geek Squad used…
Traditional Advertising Focus: Cable
When cable was new, and I’m old enough to remember when it was, it was the advertising stepchild. Not so anymore. Cable advertising can add impact to your marketing mix, especially for local small businesses. I’ve personally experienced measurable results from from cable advertising with my clients. Overall, cable viewership is greater than broadcast viewership….
