Author Archives: Jay Ehret

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the mostContinue Reading

Is it Time for Small Business to Ditch Facebook?

Episode #98 of Power to the Small Business Podcast At one time, Facebook seemed like a Godsend to small businesses. Get access to a social media channel where you could theoretically reach more than 50% of your potential customers. And it was all free. Wow! Was Facebook really a blessing, or maybe it was aContinue Reading

5 Branding Questions Every Business Should Ask

Your business is not defined by a category, but by your mission and your emotional objective. That’s a big part of understanding the process of branding. With that in mind, here are five brand-building questions, inspired by Mitch Baranowski and his 5 Tips on Branding For Good From Successful Social Entrepreneurs. What’s My Connection? It’sContinue Reading

LinkedIn Marketing: Beginning, Intermediate, Advanced Tactics to Grow Your Business

Episode 95 of Power to the Small Business Podcast Don’t think of LinkedIn as your typical social media marketing channel. It requires different tactics than Twitter, Facebook, Instagram and all the others. LinkedIn is it’s own breed; a breed that requires some pro-activity and a little elbow grease. But the rewards are measurable. In thisContinue Reading

Admit it. You Have No Plan

Fast Company declares this as “A Nearly Complete Marketing Toolkit for Startups.” Great. Now what do you do with it? Integrate those tools with your marketing plan? Ha! Admit it. You have no plan. Don’t feel bad. Most businesses don’t. Heck, even marketing consultants who sell marketing plans don’t have a marketing plan. Some companiesContinue Reading

Advertising and Social Media: Going Up?

Guest post by Kelley McGrath Last year, companies spent $4.7 billion on social media advertising. This year, companies bumped up their efforts to advertise on social networks with an extra $1.4 billion, bringing the total spend to $6.1 billion for 2013. And experts don’t expect this trend to slow or plateau any time soon. ByContinue Reading