Author Archives: Jay Ehret

Are Customer Relationships Really Built Through Conversation?

Marketers like to think so, and we often say so, because it makes us sound enlightened. It’s also the argument we use to teach uneducated businesses how to use those hallowed social media tools. The purpose is really to convince you that you need to use social media and participate in the whole “marketing 2.0”

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the most

5 Branding Questions Every Business Should Ask

Your business is not defined by a category, but by your mission and your emotional objective. That’s a big part of understanding the process of branding. With that in mind, here are five brand-building questions, inspired by Mitch Baranowski and his 5 Tips on Branding For Good From Successful Social Entrepreneurs. What’s My Connection? It’s

LinkedIn Marketing: Beginning, Intermediate, Advanced Tactics to Grow Your Business

Episode 95 of Power to the Small Business Podcast Don’t think of LinkedIn as your typical social media marketing channel. It requires different tactics than Twitter, Facebook, Instagram and all the others. LinkedIn is it’s own breed; a breed that requires some pro-activity and a little elbow grease. But the rewards are measurable. In this

Admit it. You Have No Plan

Fast Company declares this as “A Nearly Complete Marketing Toolkit for Startups.” Great. Now what do you do with it? Integrate those tools with your marketing plan? Ha! Admit it. You have no plan. Don’t feel bad. Most businesses don’t. Heck, even marketing consultants who sell marketing plans don’t have a marketing plan. Some companies