Different by Youngme Moon is one of the best branding books I’ve ever read. But I wouldn’t recommend it for everyone, and here’s why: because if you really want to apply the lessons of this book to your business, you have to transform your business. And that means you have to be willing to let… Continue Reading
Author Archives: Jay Ehret
Who Are You?
(The following is a true story) As I sat reading at the Barnes & Noble Café yesterday, a Baylor University freshman took a call from her mother. The young lady decided that those of us in the café had enough security clearance to be privy to the conversation. What we learned was shocking: during her… Continue Reading
Answering Marketing Questions
Acquiring Testimonials and Social Media Mistakes Those perplexing little marketing questions, where do you get the answers? Here! Image courtesy of ryanmilani How Important are testimonials for businesses? Where do I get the most reliable testimonials? Customer testimonials are a powerful business driver because they are personal recommendation for your business. And personal recommendations are… Continue Reading
Writing Your Brand Story
The quest for more business begins with your brand’s story. Brad Fay and Ed Keller, authors of The Face-to-Face Book, tell us that brands that get talked about are brands that are more likely to be purchased. That’s the power behind word-of-mouth marketing. But which brands get talked about? To our way of thinking this… Continue Reading
Answering Marketing Questions
Blogging, SEO, Customer Loyalty, Website Promotion People like to ask me questions. I attend a lot of business and social functions and when someone learns I’m a marketer, it’s not long before they pop the marketing question. Here are a few of the most recent and common. Photo courtesy of Bilal Kamoon Should I Create… Continue Reading
Becoming a Gush-Worthy Business
In Worth Every Penny, Sarah Petty and Erin Verbeck say that small businesses should have “gush-worthy” standards, advising you to thrill loyal customers so that they will have a reason to gush about you. This sort of customer evangelism can lead directly to more sales. Just what is gush-worthiness and how do you get some?… Continue Reading
Are your search results as good as they could be?
As I was talking to a local business owner recently, he declared that he was “#1 on Google” for his search term in Waco, Texas. Skeptical, I checked…and he was right! Even more impressive is that he did it without a big-budget website. It looked suspiciously like a build-it-yourself site. And while the site may… Continue Reading
Making Customers Happy
Ask an entrepreneur what they sell, and you are likely to get a response with a product or service: “We sell home décor…” “…comprehensive, quality healthcare” “…heating and cooling systems.” Unfortunately, that’s not what customers want, and it’s not what makes them happy. So you are probably thinking, “Well then, I’m screwed. Because that’s what… Continue Reading
Pleasing the Customer
What pleases the customer? When you give them something they want? Maybe. But would they be more pleased if you give them something they didn’t expect, but might love? I just finished the Steve Jobs biography . It seems Jobs was not a fan of market research. You know, those studies that try to find… Continue Reading
Making Your Brand Worth Every Penny
All the work you have done to build your brand rests on the shoulder of one person: your employee. In their excellent new book for small boutique businesses, Worth Every Penny, Sarah Petty and Erin Verbeck tell us that “without brand consistency you won’t get customer consistency.” And that consistency comes from your employees, the… Continue Reading
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