Author Archives: Jay Ehret

Free Webinar: Four Straightforward Steps to an Attractive Brand

You want the formula for marketing success? Here it is: All marketing success starts with a strong brand.

Start with a crappy brand and even the magical, mystical powers of social media <sarcasm> will not redeem you. Your brand is your identity, it’s the reason people will, or will not, form relationships with you as loyal customers. Yes, you might be able to lure some people in one time with a “weird marketing trick,” but you do so at the expense of your reputation and customer loyalty.

Start with great brand foundations and you will still attract customers, even if your marketing skills suck. It’s that simple, it really is. Entrepreneurs want to blame their marketing tactics for lack of success because, let’s face it, that’s much easier than accepting the blame for creating a poor brand. If your marketing sucks, in all likelihood, it’s because your brand is severely lacking. And it’s time to fix that.

Please join me for my next free webinar: How to Build a Brand That Attracts and Keeps Loyal Customers

free branding webinar from Jay Ehret

On Thursday, August 21st at 1pm Eastern, I will give you an actionable plan to build your brand  (It will be recorded).

  • Learn the three things that make a brand attractive and how to build them into your business.
  • Learn the actionable steps you need to build your brand, or revive your current one.
  • Learn how to get your customers to try you, trust you, and buy from you.
  • Learn how to retain customers after you’ve attracted them.

This is action-step webinar. You will leave with a concrete plan of action steps to build your brand. Space is limited. Make sure you register for access to the live webinar or recorded file.
Get registration details here: How to Build a Brand That Attracts and Keeps Loyal Customers

You Are the Case Study

Have you ever followed a formula for success and done exactly what it said to do? I have, only one time in my life that I can recall. I was a young advertising account executive, three months into a my first sales job, for which I had been begging for a year. And I was

Why Transaction Hunting Doesn’t Work

Chapter 3 of The Marketing Plan Podcast The Four Principles of Enduring Customer Relationships Businesses keep chasing and chasing customers, running faster, and trying harder. But success seems just as distant as it always has been. You know you are moving, but are you making progress? Successful brand continue to prove that growth isn’t the

From Bullet-Point Business to a Brand With a Story

Chapter 2 of The Marketing Plan Podcast Level 1  Branding: Four Questions to Write  Your Brand Story Good stories are hard to ignore. A brand with a story is a brand that matters. Stories are especially powerful because they allow customers to gather around your business with commonality. Stories create communities. So why aren’t there