Author Archives: Jay Ehret

Free Webinar: Four Straightforward Steps to an Attractive Brand

You want the formula for marketing success? Here it is: All marketing success starts with a strong brand.

Start with a crappy brand and even the magical, mystical powers of social media <sarcasm> will not redeem you. Your brand is your identity, it’s the reason people will, or will not, form relationships with you as loyal customers. Yes, you might be able to lure some people in one time with a “weird marketing trick,” but you do so at the expense of your reputation and customer loyalty.

Start with great brand foundations and you will still attract customers, even if your marketing skills suck. It’s that simple, it really is. Entrepreneurs want to blame their marketing tactics for lack of success because, let’s face it, that’s much easier than accepting the blame for creating a poor brand. If your marketing sucks, in all likelihood, it’s because your brand is severely lacking. And it’s time to fix that.

Please join me for my next free webinar: How to Build a Brand That Attracts and Keeps Loyal Customers

free branding webinar from Jay Ehret

On Thursday, August 21st at 1pm Eastern, I will give you an actionable plan to build your brand  (It will be recorded).

  • Learn the three things that make a brand attractive and how to build them into your business.
  • Learn the actionable steps you need to build your brand, or revive your current one.
  • Learn how to get your customers to try you, trust you, and buy from you.
  • Learn how to retain customers after you’ve attracted them.

This is action-step webinar. You will leave with a concrete plan of action steps to build your brand. Space is limited. Make sure you register for access to the live webinar or recorded file.
Get registration details here: How to Build a Brand That Attracts and Keeps Loyal Customers

How to Choose The Digital Marketing Channel That’s Right for You

A Review of the strengths of the best digital marketing channels. While the demise of traditional media is greatly over-exaggerated, there’s no denying it’s a digital marketing world for small business. And that’s a good thing because you can be effective with a smaller budget using digital tools. But it’s also a bad thing becauseContinue Reading

Follow Up: Blog Post Homicide Investigation

Will Deleting Blog Posts Help Search Engine Rankings? Bloggers want to know. It turns out that people have an emotional connection to their blog posts. Last week’s post, Murder Your Darlings to Improve Your Search Engine Ranking, made some people uncomfortable, and not just with the title. I suggested, based on a presentation by BillContinue Reading

Murder Your Darlings to Improve Your Search Engine Ranking

Imagine my surprise; A source of my pride was also a source of my pain. “Yes,” I would brag, “I have written almost 800 blog posts, and produced more than 100 podcast episodes.“ And if we listen to the the content marketing pundits that’s a good thing. “Content is king!” Not so fast, says BillContinue Reading

The Framework for Crafting a Marketing Message That Gets Attention

Chapter 5 of The Marketing Plan Podcast Your message is more important than the medium. What you say, and how you say it, is more important than where you say it. Chapter 5 is about communication: How to craft a marketing message that gets attention and has impact. Jay Ehret shares his marketing message framework andContinue Reading

Earning Word of Mouth Marketing through Brand Engagement

Chapter 4 of The Marketing Plan Podcast The Age of Conversation is a myth, at least in title; the way it’s been named. There’s just not much conversation going on. If you take a look at your Facebook stream, for example, you’ll find, that about ninety percent of your Facebook newsfeed is conversation-less; just peopleContinue Reading

How to Create a Cheap Prototype for Small Businesses

Guest Post by Greg Fisher   If you are launching a new product and you’re a small business or entrepreneur, then you can’t afford to make any mistakes – especially if it’s your first product that you’re using to launch your start-up. Manufacturing, marketing and distributing are all highly expensive investments and if your productContinue Reading

From Bullet-Point Business to a Brand With a Story

Chapter 2 of The Marketing Plan Podcast Level 1  Branding: Four Questions to Write  Your Brand Story Good stories are hard to ignore. A brand with a story is a brand that matters. Stories are especially powerful because they allow customers to gather around your business with commonality. Stories create communities. So why aren’t thereContinue Reading