One of the most difficult things for an entrepreneur to do is to apply their own personality to their business. In other words, to let your personal brand merge with your business brand. Every entrepreneur has a personality in real life that makes them a unique individual. But for some reason, business seems to change…
You know what you won’t find in any of America’s Television newsrooms? Fluffy puppies. Oh, I’m sure the people who work in the newsrooms own some fluffy puppies, but they believe that the audience watching the news doesn’t, nor is the audience interested in seeing any fluffy puppies. photo courtesy of Patrick Hoesly ‘Fluffy puppies’…
The holy grail of marketers is to always be on the cutting edge. That means always being ready for something new. Notice I said “be ready” and not “be using.” You should be using what your customers are likely to be using. And then along comes Pinterest, which sooner or later your customers are likely…
The Big Idea: You don’t have a brand until until customers experience that brand. Frame your experience to deliver your brand. I know you say you have a brand. You’ve worked hard on your all your brand elements. But brands don’t happen until someone experiences something. What do your customers experience? As we’ve discussed many…
**Note: Over the next few weeks The Marketing Spot will examine some of your local online advertising options. For 2012 online ad spending will increase 23%. Local online ad spending is projected to be about 20% of total ad spending this year. By 2016, eMarketer projects that online will comprise one-third of all media spending….
We’re all marketers in training. Our marketing acumen is the product of the knowledge we pour into our brain + the practical application of that knowledge. I think the best marketers always have a book their hand, a blog post on their monitor, and a magazine in their throne room. To help you pour some…
We know that most people are NOT price only shoppers. What customers really want is a good value. Real value is when the customer believes they are getting something greater than the price they are paying. There are two sides to this equation, the price side and the value side, as I demonstrated here: The Price…
Guest Post by Jason Falls We’ve reached a maturity level in social media marketing that has been a long time coming. Companies and brands are no longer approaching the web and all of its social connections and technologies with the sandbox approach. The tide began turning about nine months ago. CEOs, marketing directors and more…
Unfortunately, it’s much easier to do the wrong thing than it is to do the right thing when it comes to your brand. Fortunately, we can always learn from the mistakes of others, and we will do so here with these brands gone wrong. Photo Courtesy of aussiegall The Geek Squad The Geek Squad used…
When cable was new, and I’m old enough to remember when it was, it was the advertising stepchild. Not so anymore. Cable advertising can add impact to your marketing mix, especially for local small businesses. I’ve personally experienced measurable results from from cable advertising with my clients. Overall, cable viewership is greater than broadcast viewership….