How to Find Material for Your Business Blog The anxiety of writing a blog post is immense. What should you write about? Oh…the burning question! And often a paralyzing one, delaying the first, or next, blog post for months. Deciding what to write about is important, right? Yes and no. Your Blog Topic is Important…Or… Continue Reading
Author Archives: Jay Ehret
The Danger of Free Online Marketing Services
So last month Google announced it was going to “sunset” it’s Google Reader service. “See ya, thanks for playing, buh bye.” No alternatives, no apologies, it’s just not performing. The decision leaves millions of customers wondering what they should do, or to just accept the fact they are screwed. Google could have turned it over… Continue Reading
What is the Complete Customer Journey?
Sure, it’s easy to compare how much money we spent on Google Ads last week to the number of sales we made last week, and then ask, “Did it work?” We want to quantify results, so we analyze our marketing in real time, or we try to attribute a specific customer action to our specific… Continue Reading
An Informal Course in Marketing
What Should I Do Next? You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique… Continue Reading
Change vs. Transformation
You may think I’m getting a little picky with my terminology here, but I don’t think change is really change. It’s a normal state. There comes a time in almost every entrepreneur’s life when the realization hits that things aren’t working out the way you want them to. That rosy big idea picture you painted? The colors… Continue Reading
Stay Ahead with Social Media Management Tools
Editor’s Note: This is a guest post by Tim Eyre One-Click Social Media Management While the face of marketing has changed drastically over the years, its core principles remain the same. That is, targeting your audience and learning what they want, letting them know you have it, and building relationships so that they trust you… Continue Reading
Tapping Your Brand Advocates for Word of Mouth
The Internet show about small business marketing. Podcast Episode #84 – Rob Fugetta on Branding and Differentiation Now that all businesses have websites and social media, where is word-of-mouth marketing? About the same place as it has always been. Word of mouth has never been about the platform, it’s been about the messenger. How do… Continue Reading
Free Event:Successfully Market Your Business Online
My friends over at Web.com have asked me to spread the word about a free event tomorrow, October 25th, in the Dallas-Ft. Worth area. It’s a 2 1/2 hour forum that will focus on helping local small business learn how to successfully market their business online. The Event is free and you can register here:… Continue Reading
Can You Really Let Go to Be Different?
Different by Youngme Moon is one of the best branding books I’ve ever read. But I wouldn’t recommend it for everyone, and here’s why: because if you really want to apply the lessons of this book to your business, you have to transform your business. And that means you have to be willing to let… Continue Reading
Who Are You?
(The following is a true story) As I sat reading at the Barnes & Noble Café yesterday, a Baylor University freshman took a call from her mother. The young lady decided that those of us in the café had enough security clearance to be privy to the conversation. What we learned was shocking: during her… Continue Reading
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