Author Archives: Jay Ehret

Powering Down and Powering Up a Podcast

If you start something new, it would be a good idea to simultaneously end something old. And that’s what I’m going to do.

New Marketing Podcast premiering next week

Next week I will premier a brand new, focused, marketing podcast. It’s going to be awesome! Ok, I’m a little biased and I’ve been doing a lot of prep work on it over the past couple of months and I’m excited about what I’m going to be able to provide for you. I don’t have time to produce two podcasts so sadly, after 99 episodes, I must draw the curtain on my first podcast child, Power to the Small Business.

As a parting bow, I present the most popular episode in the history of the show;
From the Trenches: An Entrepreneur’s View of Marketing (Episode #39)


Originally published: September 29, 2009
Guest: Megan Duckett of Sew What

Top 5 Episodes of Power to the Small Business

  1. #39 – Megan Duckett; An Entrepreneurs View of Marketing
  2. #14 – Jim Morris: A Tagline is Your Best Brand Communication Tool
  3. #37 – Marketers Roundtable 1: A Discussion of Current Marketing Issues
  4. #40 – Tom Hopkins on the Sales-Marketing Mix
  5. #38 – Simon Salt: Building, Protecting, Destroying Your Online Brand

Premiering on April 24, 2014, a brand new marketing podcast!

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Are Customer Relationships Really Built Through Conversation?

Marketers like to think so, and we often say so, because it makes us sound enlightened. It’s also the argument we use to teach uneducated businesses how to use those hallowed social media tools. The purpose is really to convince you that you need to use social media and participate in the whole “marketing 2.0”Continue Reading

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the mostContinue Reading

Is it Time for Small Business to Ditch Facebook?

Episode #98 of Power to the Small Business Podcast At one time, Facebook seemed like a Godsend to small businesses. Get access to a social media channel where you could theoretically reach more than 50% of your potential customers. And it was all free. Wow! Was Facebook really a blessing, or maybe it was aContinue Reading

5 Branding Questions Every Business Should Ask

Your business is not defined by a category, but by your mission and your emotional objective. That’s a big part of understanding the process of branding. With that in mind, here are five brand-building questions, inspired by Mitch Baranowski and his 5 Tips on Branding For Good From Successful Social Entrepreneurs. What’s My Connection? It’sContinue Reading

How to Explain Your Business

Episode #97 of Power to the Small Business Podcast The best way to explain your business is to explain the why behind your business. But more often, when we communicate our brand, we focus on the what and the how. If that’s what you’re doing, you have an explanation problem. Press the play button inContinue Reading

Burning Marketing Questions Answered

Episode #96 of Power to the Small Business Podcast – How do I get my name out there with impact? – What local marketing tactics am I neglecting? – How do I know my tagline is good? In this episode of Power to the Small Business I answer some of the most common marketing questionsContinue Reading

LinkedIn Marketing: Beginning, Intermediate, Advanced Tactics to Grow Your Business

Episode 95 of Power to the Small Business Podcast Don’t think of LinkedIn as your typical social media marketing channel. It requires different tactics than Twitter, Facebook, Instagram and all the others. LinkedIn is it’s own breed; a breed that requires some pro-activity and a little elbow grease. But the rewards are measurable. In thisContinue Reading

Admit it. You Have No Plan

Fast Company declares this as “A Nearly Complete Marketing Toolkit for Startups.” Great. Now what do you do with it? Integrate those tools with your marketing plan? Ha! Admit it. You have no plan. Don’t feel bad. Most businesses don’t. Heck, even marketing consultants who sell marketing plans don’t have a marketing plan. Some companiesContinue Reading

What Great Businesses Do

Which came first, the brand or the business? That’s a trick question. Because in Denise Lee Yohn’s new book, What Great Brands Do, brand and business are one in the same. So if you asked me, “What is a brand?” …and I wanted to be clever, I could say “your business is your brand.” AtContinue Reading