I recently appeared as a guest on the Business Owner’s Toolkit podcast and they asked me to explain my Four-Spot Marketing Model. It contains what I consider to be the four essential spots of marketing: Branding, Experience, Conversation, Promotion.
I’ve illustrated them here in The Marketing Circle of Life, But Greg Corombos of Toolkit and I get to discuss them a in more detail in this 14 minute podcast.
Take a listen: The Four Essential Spots of Marketing
(My thoughts begin at the 2:50 mark)
Podcast: Play in new window | Download
[...] The solution is to build a well-rounded marketing plan that creates desire. There is no one tactic or tool that will cause people to consistently want your stuff. A well-rounded marketing plan is one that addresses all four essential marketing spots: [...]
[...] The Four Essential Marketing Spots Explained – A 14 minute audio clip explaining the four most important marketing functions of a small business. Early last year I was a guest on Greg Corombo’s Toolkit podcast, where he asked me to explain how the four spots work. This audio clip will explain how all the marketing disciplines work together. [...]