Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
|Photo credit: jc_jc_jc_jc|
Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but just as appropriate for brick and mortar businesses) Why should your ideal customer purchase from you rather than from anybody else? Creating a unique value proposition requires you to differentiate your store from the other retail options your customers may be considering, making you their best choice. Creating a unique value proposition requires you to differentiate your online store from the other retail options your customers may be considering, making you their best choice.
Conversation: Small Business Public Relations on the Elementary Writing blog. No matter what the size is of an organization, communications with the public is vital. In reality, anyone with a story to tell can get publicity. You can do your own PR with these simple guidelines.
Promotion: Tasty micro advertising in Soho by Mark Hancock on Holy Cow. Advertising is like a sandwich board. There’s functional, unexceptional, sturdy and usually a mere conveyor of price and choice. And then there’s the kind that communicates personality and experience in a rather charming way.
Experience: The Christmas Season and Customer Focus by Becky Carroll at Customers Rock! We get so distracted around the holidays, it is easy to look only to year-end numbers rather than taking care of customers. Here’s an example of how Rite Aid takes care of its customers at a time when we are too busy to do some of the “little things.” What can you do to make life easier for your customers?