Word of Mouth is often called the most powerful form of advertising. Yet few businesses have a plan to generate word of mouth. While at SWOMfest in Austin last week, I rounded some of the big names in marketing and asked them: How can small businesses inject some word of mouth into their marketing plan? Their responses were captured in video below.
John Moore of Brand Autopsy suggests you ask yourself: Does this tactic earn an opinion?
Connie Reece of Every Dot Connects advises that you plan for follow through.
Spike Jones of Brains on Fire illustrates how you should re-frame the conversation.
Bryan Person of Live World says you should find and nurture evangelists.
What’s your Idea? Please add your voice in the comment link below.