Achieving Brand Superiority in Your Town

Most cities have that one brand that sticks out like a shining beacon. It’s a brand that’s representative of the town. In small to mid-size cities that brand is often a restaurant. A place that locals like to take friends when they come to town. In Waco, Texas that restaurant is George’s.

But how did George’s rise to the top of the branding heap? Achieving brand superiority takes focus. George’s became “Waco’s restuarant” by using focus. We interviewed George’s owner Sammy Citrano and got deep inside his branding secret.

So what´s your “Big O?”(If you haven´t watched the video yet, now you have to)

Related posts on brand superiority:
Nine Compulsions That Keep Your Brand Mired in the Pack
Break From the Pack: Power To The Small Business Blogcast
Pancakes and The Art of Brand Leadership


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  1. [...] look at a practical example. Two years ago I did this video about brand superiority, featuring my hometown’s most popular brand: George’s Restaurant. It’s an [...]