Gleaned from Seth Godin’s Small is the New Big
Why are you or your company not moving as quickly as you think you should? Perhaps you are not zooming. By zooming, you may be able to change, adapt, or even transform your company.
Zooming is about stretching your limits without threatening your foundation. It’s about handling new ideas, new opportunites and new challenges without triggering your change avoidance reflex.
Here are five simple things that you can do to start practicing zooming today (modified from Seth’s original list).
Zoom Starter Checklist.
- 1. Try a marketing technique you’ve never tried. Next month, try another.
If you’ve never blogged, try it. Never tried direct mail, next month, give it a shot. - Listen to a radio station you hate or that’s new to you. Watch a television program or a cable channel that makes you squirm and keep the remote out of reach.
- Every week, read a magazine that you’ve never read before.
Barnes and Noble will really like you. - Once a week, meet with someone from outside your area of expertise. Go to a trade show on a topic in which you have no interest whatsoever.
- Change the layout of your office. Change the layout of your ads.
How much room do you have to zoom?
This week The Marketing Spot is featuring a different post every day with small business marketing advice gleaned from Seth Godin’s book: Small is the New Big.
