>Quote Spot – Branding

>Like many of you, I enjoy a good quote. I like to collect them from the books I read. Here are a few on the topic of Branding. Today is also “twofer Thursday,” so you get two quotes per author at no additional charge.

“Understand that brands create obligation. Once you have set up an expectation, it is brand suicide not to meet it.”

“Anybody can create a product; it takes brains to create a brand.”
- T. Scott Gross, Microbranding: Build a Powerful Personal Brand & Beat Your
Competition

“Everyone aspires to live a certain lifestyle, but most times they settle for living a life below their aspirations.”

“Profit happens when a business is designed to satisfy customers’ aspirations and not to merely meet customers’ basic needs.”
- John Moore, Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

“A product is made in the factory, but a brand is made in the head and heart.”

“It is simply easier for customers to grasp a tangible difference than a vague
promise of quality. …Quality by itself is too vaguely intangible.”
- Daryl Travis, Emotional Branding

Feel free to share some of your favorite quotes.

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