TURNING ENTREPRENEURS INTO MARKETERS

The Marketing Spot is a marketing education and resource center for small business owners, entrepreneurs, and aspiring entrepreneurs It was founded in 2001 by Jay Ehret, who serves as Dean of Marketing Know-How. We celebrate the entrepreneurial spirit at The Marketing Spot and it is our mission to give power to the small businesses through knowledge of the great business equalizer: Marketing.

For that reason we are not just a provider of marketing tools and information. We are an education company. This is the website where entrepreneurs learn marketing fundamentals to go along with actionable tactics.. Through marketing courses, webinars, and tutorials The Marketing Spot will transform you,
the entrepreneur, into a practicing marketer. Explore our store for on demand resources, and The Entrepreneur’s Edge for open access to all our materials.

Power To The Small Business

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What Should You Blog About?

Written on May 2, 2013 by Jay Ehret in blogging

How to Find Material for Your Business Blog The anxiety of writing a blog post is immense. What should you write about? Oh…the burning question! And often a paralyzing one, delaying the first, or next, blog post for months. Deciding what to write about is important, right? Yes and no. Your Blog Topic is Important…Or… Continue Reading

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The Danger of Free Online Marketing Services

Written on April 23, 2013 by Jay Ehret in free services, online marketing

So last month Google announced it was going to “sunset” it’s Google Reader service. “See ya, thanks for playing, buh bye.” No alternatives, no apologies, it’s just not performing. The decision leaves millions of customers wondering what they should do, or to just accept the fact they are screwed. Google could have turned it over… Continue Reading

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What is the Complete Customer Journey?

Written on March 15, 2013 by Jay Ehret in marketing mix

Sure, it’s easy to compare how much money we spent on Google Ads last week to the number of sales we made last week, and then ask, “Did it work?” We want to quantify results, so we analyze our marketing in real time, or we try to attribute a specific customer action to our specific… Continue Reading

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An Informal Course in Marketing

Written on February 11, 2013 by Jay Ehret in marketing course

What Should I Do Next? You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique… Continue Reading

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Change vs. Transformation

Written on January 16, 2013 by Jay Ehret in Business, change, goals

You may think I’m getting a little picky with my terminology here, but I don’t think change is really change. It’s a normal state. There comes a time in almost every entrepreneur’s life when the realization hits that things aren’t working out the way you want them to. That rosy big idea picture you painted? The colors… Continue Reading

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