TURNING ENTREPRENEURS INTO MARKETERS

The Marketing Spot is a marketing education and resource center for small business owners, entrepreneurs, and aspiring entrepreneurs It was founded in 2001 by Jay Ehret, who serves as Dean of Marketing Know-How. We celebrate the entrepreneurial spirit at The Marketing Spot and it is our mission to give power to the small businesses through knowledge of the great business equalizer: Marketing.

For that reason we are not just a provider of marketing tools and information. We are an education company. This is the website where entrepreneurs learn marketing fundamentals to go along with actionable tactics.. Through marketing courses, webinars, and tutorials The Marketing Spot will transform you,
the entrepreneur, into a practicing marketer. Explore our store for on demand resources, and The Entrepreneur’s Edge for open access to all our materials.

Are Customer Relationships Really Built Through Conversation?

Marketers like to think so, and we often say so, because it makes us sound enlightened. It’s also the argument we use to teach uneducated businesses how to use those hallowed social media tools. The purpose is really to convince you that you need to use social media and participate in the whole “marketing 2.0”Continue Reading

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the mostContinue Reading

Is it Time for Small Business to Ditch Facebook?

Episode #98 of Power to the Small Business Podcast At one time, Facebook seemed like a Godsend to small businesses. Get access to a social media channel where you could theoretically reach more than 50% of your potential customers. And it was all free. Wow! Was Facebook really a blessing, or maybe it was aContinue Reading

5 Branding Questions Every Business Should Ask

Your business is not defined by a category, but by your mission and your emotional objective. That’s a big part of understanding the process of branding. With that in mind, here are five brand-building questions, inspired by Mitch Baranowski and his 5 Tips on Branding For Good From Successful Social Entrepreneurs. What’s My Connection? It’sContinue Reading

How to Explain Your Business

Episode #97 of Power to the Small Business Podcast The best way to explain your business is to explain the why behind your business. But more often, when we communicate our brand, we focus on the what and the how. If that’s what you’re doing, you have an explanation problem. Press the play button inContinue Reading