TURNING ENTREPRENEURS INTO MARKETERS

The Marketing Spot is a marketing education and resource center for small business owners, entrepreneurs, and aspiring entrepreneurs It was founded in 2001 by Jay Ehret, who serves as Dean of Marketing Know-How. We celebrate the entrepreneurial spirit at The Marketing Spot and it is our mission to give power to the small businesses through knowledge of the great business equalizer: Marketing.

For that reason we are not just a provider of marketing tools and information. We are an education company. This is the website where entrepreneurs learn marketing fundamentals to go along with actionable tactics.. Through marketing courses, webinars, and tutorials The Marketing Spot will transform you,
the entrepreneur, into a practicing marketer. Explore our store for on demand resources, and The Entrepreneur’s Edge for open access to all our materials.

Power To The Small Business

View more presentations from The Marketing Spot.

The Importance of Online Reviews for Local Business

I was recently asked by a local review site to weigh in on the importance of online reviews for local businesses. Here are my thoughts, Q&A style. 1. How important is it for businesses to have a solid presence on review websites? It’s important to the degree that review websites affect a decision to doContinue Reading

How to Market in the Relationship Era

“The Relationship Era, we are happy to report, favors brands and individuals comfortable in their own skin.” ~ Bob Garfield & Doug Levy You’ve heard it for several years now. “The old way of doing things is dead. There is a brave new world of marketing out there.” Sold… Now what? It’s that “now what’Continue Reading

What Should You Blog About?

How to Find Material for Your Business Blog The anxiety of writing a blog post is immense. What should you write about? Oh…the burning question! And often a paralyzing one, delaying the first, or next, blog post for months. Deciding what to write about is important, right? Yes and no. Your Blog Topic is Important…OrContinue Reading

The Danger of Free Online Marketing Services

So last month Google announced it was going to “sunset” it’s Google Reader service. “See ya, thanks for playing, buh bye.” No alternatives, no apologies, it’s just not performing. The decision leaves millions of customers wondering what they should do, or to just accept the fact they are screwed. Google could have turned it overContinue Reading

What is the Complete Customer Journey?

Sure, it’s easy to compare how much money we spent on Google Ads last week to the number of sales we made last week, and then ask, “Did it work?” We want to quantify results, so we analyze our marketing in real time, or we try to attribute a specific customer action to our specificContinue Reading

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